Introduction to Social Media:

• Social Media Marketing (SMM)
• Social Media Optimization (SMO)
• Social Media Statistics
• Why Use Social Media Marketing
• Benefits of Social Media
• Building Social Media Strategy  
• How big brands use SMM
• Case studies of brands
• Impact of Social Media on SEO

Facebook Marketing:

• Facebook account setup
• Facebook business page setup
• Competition analysis
• Cover photo designing
• How to increase Facebook Fans
• Facebook marketing strategy (Calendar)
• Page management options  
• User engagement metrics
• Facebook Insights Tools

Facebook Advertising:

• What is Facebook Advertising
• Objectives of Facebook Ads
• Likes & Engagements Campaign
• Clicks & Conversions Campaign
• Ad sets & Audience
• Advanced Audience Targeting
• Bidding & Budget Settings
• Designing FB ads
• Conversion Tracking
• Remarketing Audience  

Instagram Marketing:

• Instagram statistics
• How Brands use Instagram
• Content strategy for Instagram
• Post Designing
• How to use Hashtags?
• Engagement Metrics
• Instagram Ads
• Objectives of Instagram Ads